Hello, I am looking for someone to write an essay on Sex in Advertising. It needs to be at least 2000 words.
Companies make use of different types of marketing methods in order to attract customers’ attention to their products or services. A well-planned and properly managed marketing plan for a product is very important for the success of that product in the market. Advertising is a key tool, which is used to promote a product to its target audience. The main purpose of advertising is to create awareness in the public about a newly launched product or a service. “The channels advertising is run through to reach its target audience includes Internet, print, broadcast, outdoor, and point of purchase” (Cyprus). Some of the most widely used marketing methods include podcasts, brochures, television ads, newsletters, electronic mails, and sex-oriented advertising. A suitable mode of advertising not only results in attracting a large number of customers but also results in increased productivity and profitability of the company. In this paper, we will describe sex-oriented advertising in detail in order to get a better understanding of the costs and benefits of this specific mode of advertising.
The presence of sexual images in advertisements is one of the most debatable issues these days. Being humans, we all possess the sense of sex and the advertisers make use of this sense to promote their products and services to the public. Putting sexual images in advertisements in order to catch the customer’s eye is known as sex in advertisements. Marketing managers take sex-based advertising as the most useful way of advertising a new product. They believe that every individual possesses sexual feelings and when a person comes across a billboard where a product is being displayed by a semi-nude man or woman, the person stops for a while and looks at the billboard to view the ad. “Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customers’ attention” (Levit). Advertisers try to attach some sexual hotness to .their brands by associating the products with sexual imagery. .