Hello, I am looking for someone to write an essay on Remada Jarvis: Summit Conference Brand Analysis. It needs to be at least 5000 words.
The Mintel report presented in a graph shown in appendix 2, the 2007 hotel market mix analysis of UK, London, Wales, England, and Scotland shows that corporate and conferencing facilities dominate most of the hotel business in the UK. The report also attempts to suggest the best possible way of fully utilizing the services offered through the Summit and Conference brand in taking a leading role in this initiative without compromising the integrity of the organization as a whole. The methods of data collection employed in this case include the use of interviews, market research, and analysis of secondary sources. Research has shown that the hotel has limited space to hold its conferences and it also specializes in only one activity which can be a disadvantage. The report recommends that there is need to introduce new packages and monitoring them, offer incentive programmes as well as introducing new marketing techniques to counter the inevitable challenges posed by other rival competitors.
During the contemporary period, corporate businesses, in particular, are reorganizing their ways of operation and in most cases, they often require the use of convenient facilities such as conference centers to offer training to their workers. It can also be noted that the current economic trends have also led organizations to embrace the need to adapt to these changes. . Thus, in view of the above, the report seeks to suggest as well as recommend the best strategies that can be used to support the initiative to reinvigorate the mentioned brand. .
Edinburgh Ramada Jarvis hotel‘s summit conference brand is rated as a three-star hotel by the Scottish board and other Ramada Jarvis hotels in the United Kingdom. Whilst the company has not been adversely affected by the global economic recession, it looks forward to increasing its revenue from 80,000 to 3 million and to penetrate the global market in the long run. .