Harvard business School Case Study: Balancing Online and Offline Marketing Which marketing approaches seemed to be the most effective in the HBS Case Study? Why do you believe this is the case.
Charlie Breckling needed to grow by 10% in the year 2010, attracting 168 traceable enrollments through online marketing efforts with a budget of $182,000. How would you allocate the resources based on the HBS case information? What specifically would you suggest doing with each of the seven internet marketing approaches outlined?
Do you agree with the decision to forego direct mail? Why or why not?