Ge Healthcare Has Developed An E Commerce Initiative To Support Its Marketing St

1. GE Healthcare has developed an e-commerce initiative to support its marketing strategy, which targets health-care organizations on a worldwide basis. Go to http://www.gemedicalsystems.com and

a. identify the products and services that the GE unit offers, and

b. provide a critique of the website and consider the degree to which it provides access to the information that a potential buyer might want.

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