Alibaba e-commerce strategy and issues case analysis

 

Using the following case from Information Technology for Managers (2nd ed.),

Alibaba Case-1.jpg

Do the following in this week’s case discussion forum:

  1. Collaborate with your peers in this week’s case discussion forum to research the m-commerce strategy of Alibaba and its major competitor Tencent. 
  2. What can you find out about their plans?
  3. Are these plans accessible and transparent enough for investors to make sound decisions?
  4. What information is important for potential investors to have?

This collaborative research activity should provide you the foundation you’ll need to conduct your analysis of the case.

Then, answer the following (case questions) to begin your independent research on the topic:

  1. Give your analysis of Alibaba’s m-commerce strategy and the transparency of their plans for potential investors.
  2. What information should investors have access to through Alibaba’s Web site to increase transparency and reduce investor risk?
  3. How should this lack of transparency impact Western investment in the Chinese IT giant?

Assignment Requirements

Draft a 3-5 page executive brief for the Board of Directors – Critically analyzing what you have learned through collaboration, your own independent research, and the application of this week’s topics to compare and contrast the major elements and your recommendation for the case posed above. Be sure to address all points of this assignment in your final paper (introduction/summary of the central issue, analysis, recommendations and conclusions) -cite your work appropriately using APA formatted citations and include a references page.

Get help with APA-style citations at Purdue’s OWL site>>Links to an external site.

View RubricCase Study RubricCase Study RubricCriteriaRatingsPtsUnderstandingview longer description5 ptsExceptional: Demonstrates a sophisticated understanding of the topic(s) and issue(s)4 ptsGood: Demonstrates an accomplished understanding of the topic(s) and issue(s)3 ptsFair: Demonstrates an acceptable sophisticated understanding of the topic(s) and issue(s)2 ptsPoor: Demonstrates an inadequate understanding of the topic(s) and issue(s)0 pts/ 5 ptsAnalysisview longer description5 ptsExceptional: Makes appropriate and powerful connections between the issues identified and the strategic concepts studied in the reading4 ptsGood: Makes appropriate connections between the issues identified and the strategic concepts studied in the reading3 ptsFair: Makes appropriate but somewhat vague connections between the issues and concepts studied in the reading2 ptsPoor: Makes little or no connection between the issues identified and the strategic concepts studied in the reading0 pts/ 5 ptsRecommendationsview longer description10 ptsExceptional: Presents detailed, realistic, and appropriate recommendations clearly supported by the information presented and concepts from the reading8 ptsGood: Presents specific, realistic, and appropriate recommendationssupported by the information presented and concepts from the reading6 ptsFair: Presents realistic or appropriate recommendations supported by the information presented and concepts from the reading4 ptsPoor: Presents realistic or appropriate recommendations with little, if any, support from the information presented and concepts from the reading0 pts/ 10 ptsUse and Quality of Referencesview longer description5 ptsAll reliable authorities.4 ptsMost are reliable authorities.3 ptsSome are reliable authorities2 ptsNone are reliable authorities0 pts/ 5 ptsTotal Points: 0

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