Case study is called Louis Vuitton
Grading criteria include the following points:
1.Quality of analysis – concise and comprehensive problem statements, appropriate use of course concepts, synthesizing and drawing inferences from case facts, inherent logic, and informative exhibits.
2.Quality of recommendations – specific, comprehensive, and practical plans, recognition of implementation considerations.
3.Writing style and organization – logical structure, clarity, and conciseness.
Your recommendations should be based on quantitative and qualitative analysis of case data. Your analysis should anticipate potential objections to your recommendations and illustrate its superiority over other alternatives. It should be analytic and deliberative in tone. The most persuasive documents are the ones that debate more than advocate. After all, if you do not look at all alternatives, how do you know that you have chosen the best one?
I attached the workbook that has all the information. Please let me know if it works for you. Thank you